ELI5: What is "Something You Know"?

This is information only you should know, like a password or a PIN. It is the most common type of proof, but it is also the easiest one for a bad guy to steal or guess.

Definition

“Something you know” is one of the three primary MFA authentication factors, referring to knowledge-based secrets that only the legitimate user should know. This includes passwords, PINs, and security questions. It is the most common authentication factor but also the most frequently compromised — phishing, credential stuffing, and brute force attacks all target this factor.

Key Details

  • Passwords: most common authentication mechanism; should be long, complex, and unique per site
  • PINs: shorter numeric or alphanumeric codes; common for local device authentication (paired with biometrics or smart card)
  • Security questions: weak factor — answers are often guessable or findable through social media; should be avoided or treated as backup codes
  • Passwords alone (single-factor) are insufficient for sensitive systems — always combine with another factor
  • Password managers help users maintain unique, strong passwords across many sites

Connections

  • Parent: mfa — knowledge factors are the most widely deployed but least secure MFA component
  • See also: something-you-have